The intention of this report is to examine how Norwegian organisations use data as a strategic asset and how to transform to a data-driven business.

We surveyed a selection of Norwegian organisations across sectors to examine what practices and approaches that hallmark those who succeed.

Our findings indicate that the promise of data has captured the imagination of organisations in all industries. Many are working diligently towards a data-driven transformation. However, we find indications of clear differences between those who lead the way and the rest. With this report we aim to shed light on the different practices required to succeed and how executives can approach a modern use case-based approach to transform toward a data driven organisation.