Developments in Electricity Retail in Norway
AI and data in the Norwegian and Swedish electricity retail markets: status, maturity, and industry ambitions
How do electricity retailers use data and artificial intelligence today, and what is required to create real business value going forward? In this report, developed in collaboration with Thema Consulting Group, we provide an updated and comprehensive overview of developments in the Nordic end-user electricity market. The report combines market analysis, price and product comparisons, and an in-depth exploration of how Norwegian and Swedish electricity retailers are working with data and AI.
Deep dive: Status of data and AI usage among electricity retailers
In this edition, we place particular focus on how electricity retailers use data and artificial intelligence in practice: their level of maturity, the areas that create the most value today, and their ambitions for the future.
The study shows that many companies have started using AI, particularly within customer dialogue and internal efficiency. At the same time, its use is often weakly anchored in strategy, and in many cases, the value contribution is difficult to measure. The report highlights clear differences between companies with a defined AI strategy and those working in a more fragmented manner, and sheds light on the prerequisites needed to succeed more effectively going forward.
What you’ll find in the report
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An updated market overview of the Norwegian electricity retail market
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Analysis of market shares, competition, and supplier switching
Review of developments in electricity contracts, mark-ups, and price levels -
Comparisons of spot-price agreements, add-on services, and product offerings
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An extensive deep dive into the use of data and AI among Norwegian and Swedish electricity retailers
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Insights into where AI is already creating value, and where the potential is greatest going forward
The report is intended for both established players and new entrants in the market—and for anyone seeking deeper insight into how technology, regulation, and market dynamics are shaping the future of electricity retail.
In the form below, you can download the executive summary of the report.
Get in touch if you would like a conversation or access to the full report with fresh insights and data. We’d be happy to help.
