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Sustainability Report 2023
Itera is proud to be a specialist in sustainable digital transformation. The opportunities are endless, and we really believe in “tech for good”. Technology creates manifold possibilities and is deeply intertwined into everyone’s daily lives. AI’s breakthrough has widened interest in technology – and increased the interest in what opportunities technology can bring.
The questions are many, but there are not as many answers. Itera’s mission is therefore to be a partner to customers and society that works with them to find the answers to how technology and digitisation can create progress. In this context, we must always consider the opportunity against the potential challenges.
AI is being embraced by many, and CEOs all over the world believe that artificial intelligence will strengthen their businesses by helping them to be more efficient and to deliver a better technology experience and easier everyday lives for their customers. Itera also of course regards AI as a resource that already has much to offer in areas such as research and innovation for the benefit of all.
– As a specialist in sustainable digital transformation, our ambition is to develop and create solutions that always take the sustainability perspective into account.
Erlend Straand
Head of Sustainability
At the same time, we must look at AI in the context of sustainability. We must balance the great enthusiasm for the new technology against its potential negative consequences. Potential challenges with AI include the creation of e-waste, the high carbon footprint of AI models, its high resource utilisation, the associated lack of transparency and, last but not least, the problem of biases.
On the other hand, recent research indicates that using AI to better manage the environment could reduce greenhouse gas emissions by 4 percent, boost global GDP by up to USD 5 trillion, and create up to 38.2 million new jobs across the global economy by 2030, offering more skilled occupations.
As a specialist in sustainable digital transformation, our ambition is to develop and create solutions that always take the sustainability perspective into account. It is encouraging to note that the World Economic Forum’s multi-stakeholder community of the technology industry and its partners, 2030Vision, concluded through research that 70% of the UN’s 169 Sustainable Development Goals can be directly supported by digital technologies.
The extensive contribution that digital technologies can make is why Itera has chosen to make sustainability a driver for our services and solutions, and we have dedicated employees who want to help make a difference - and we have perfect partners who will accelerate business opportunities into a greener and better future. These factors make us specialists with a purpose!
