Colours
Our brand is bold and dynamic, and we don’t just stick to one main colour: we use several bright and playful colours that can be mixed and used across various communication touchpoints, depending on message, client or theme.
The use of the palette is highly contextual and can vary depending on the type of message we want to communicate and how "loud" we want to express it visually. Examples:
- If we need much attention, we use bold, bright colours together.
- If we want to communicate insight and knowledge, a more sober and reduced colour combination is more fitting.
Core colour palette
Gold
#FFDD00
RGB 255/221/0
CMYK 0/3/98/0
PMS 113 U
PMS 115 C
Lobster
#FF4B33
RGB 255/75/51
CMYK 0/75/85/0
PMS 2028 U
PMS 2027 C
Fuchsia
#AF1DFF
RGB 179/43/255
CMYK 31/89/0/0
PMS Purple U
PMS 2582 C
Sea
#0029FF
RGB 0/41/255
CMYK 100/84/0/0
PMS 293 U
PMS 2728 C
Jade
#37E17B
RGB 55/225/123
CMYK 70/0/65/0
PMS 7479 U
PMS 7479 C
Midnight
#000000
White
#FFFFFF
Ivory
#EEEDE4
RGB 238/237/228
CMYK 0/0/4/7
PMS Cool Gray 1 U
PMS Cool Gray 1 C
Extended palette
The extended palette is intended to give us depth and levels with our overall communication. The colours follow their "mother" core colour. Please see examples below for inspiration and colour combinations.
Gold at Night
#181300
RGB 24/19/0
CMYK 66/63/75/81
Lobster at Night
#260B08
RGB 38/11/8
CMYK 54/79/67/87
Fuchsia at Night
#240833
RGB 36/8/51
CMYK 89/100/0/58
Sea at Night
#000833
RGB 0/8/51
CMYK 100/100/0/75
Jade at Night
#06231C
RGB 6/35/28
CMYK 94/50/71/76
Lemon
#FAE187
RGB 250/225/135
CMYK 0/10/45/2
PMS 121
Peach
#E8907D
RGB 232/144/125
CMYK 0/35/42/9
PMS 171
Lavender
#977DE8
RGB 151/125/232
CMYK 32/42/0/0
PMS 2665
Sky
#5E9BF6
RGB 94/155/246
CMYK 60/36/0/4
PMS 285
Grass
#9AE199
RGB 154/225/153
CMYK 28/0/28/12
PMS 353
Lemon in
Bright light
#FDF6DB
RGB 253/246/219
CMYK 0/3/13/1
PMS 7401
Peach in
Bright light
#F8DED8
RGB 248/222/216
CMYK 0/10/13/3
PMS 169
Lavender in
Bright light
#E0D8F8
RGB 224/216/248
CMYK 9/13/0/3
PMS 2635
Sky in
Bright light
#CFE1FC
RGB 207/225/252
CMYK 18/11/0/1
PMS 2708
Grass in
Bright light
#E1F6E0
RGB 225/246/224
CMYK 8/0/9/4
PMS 7478
Lemon in Bright light
#FDF6DB
RGB 253/246/219
CMYK 0/3/13/1
PMS 7401
Peach in Bright light
#F8DED8
RGB 248/222/216
CMYK 0/10/13/3
PMS 169
Lavender in Bright light
#E0D8F8
RGB 224/216/248
CMYK 9/13/0/3
PMS 2635
Sky in Bright light
#CFE1FC
RGB 207/225/252
CMYK 18/11/0/1
PMS 2708
Grass in Bright light
#E1F6E0
RGB 225/246/224
CMYK 8/0/9/4
PMS 7478
Contrast
Always use colour combinations with high colour contrast between text and background colour.
Our colours in use (examples)
