The Bold
The chunky tech “badass” that makes bold statements.

• Should be used with care and to add impact to what we communicate and want to achieve.
• Neue Machina complements for use in opening slides of presentations, key break slides, as quotes or headline messaging in communication and social media.
• Neue Machina is used for impact and is powerful when we really want to make a statement. However, if we overuse this font, it will lose its impact over time.

The precise
Our everyday go-to-font gives us a unified, solid voice across the organisation.

IBM Plex Sans is a clean and functional font to use in most of our writing and communication.

It has a no-nonsense, factual feel and flexibility to work seamlessly across all our applications and needs.

The human
This font highlights the people behind the scenes and their skills with its handcrafted signature.

In communication and messaging, it contrasts nicely against Neue Machina and conveys the human aspect of who we are.

• The font conveys a sense of personality and a human touch, as a signature, a statement or most frequently, as the sender of what we stand for in "Make a difference".
• Feeling Passionate should be used with restraint
• Needs a delicate touch when and where we should use it for maximum effect

Please follow these general guidelines when using the Itera fonts.

This is to keep consistency of the brand and meet accessibility requirements.

To acheive the absolute best accessibility for text please use the WCAG guidelines.

Drop us a line or try the Brand FAQ.