Imagery
High quality images elevate our communication and leave a lasting impression on your audience.
Use the image library in Powerpoint to add images to presentations. For other needs, download form the categories below.
Only for high level corporate communication and events. Please get in touch.
About our images
Our images and photo style show who we are and what we do in our daily work as well as the dedication, passion and complexity in how we do it.
We want to present all our great colleagues in external and internal channels for presentations, CVs and social media. For that we need good quality portraits. Here’s a short guide for keeping a consistent look for images throughout itera.
Our employee images are direct and natural, reflecting a professional and approachable group of people.
We want to present all our great colleagues in various channels both internally and externally. For that we need good, quality portraits. Here’s a short guide for keeping a consistent look for images throughout Itera.
Get started with this visual brief
No need for filters. Use good frontal light and make sure the imag is sharp and in focus.
• Natural, frontal pose
• No filters, shoot original in colour (we adjust to Black&White from original)
• Direct shot, eye level, front or slightly turned
• Half figure (from waist)
• Keep whole figure in frame
Options:
1. Dark background
Slight texture or fabric
2. Light background
Slight texture or fabric
3. Office/environment background
Blurred background for full focus on person
Where to put the images?
Click on the link to add your images (Colour and Black & White) so everyone in Itera can access them and use for sales presentations, CV's, SoMe etc.
We want to give a sense of volume and space. Something that gives a warmer feeling even when it’s a black and white image.
We want to show dedicated and highly focused people hard at work.
Please see our corporate image bank for images for presentations, reports and editorial designs.
Our duality and corralations images are intended for high level communicaton and events. Please get in touch.
Iteras brand aspiration is bold, edgy and sharp, but always with a human touch in mind. The idea of this duality of digital/human, future/past, industrial/natural is a constant visual theme throughout.
Using contrast AND duality together engages us and our customers in a fun way.
Imagery that combines both the digital as well as the human.
• Digital/human
• Future/past
• Industrial/nature
Contrast, storytelling & friction
When we tell stories about technology, innovation or how we work with our clients, we want to use the dual image to contrast and convey something more than just the images themselves.
We use images that show a contrast in a historical interpretation and context. By doing this, we want to come across as being a bit more original and different and show an understanding of the evolution and development of an industry or a category from a historical perspective.
When we use images, we need to consider if the picture in question is showcasing Itera or our people and how we work or if it is explaining a concept, method, process or view.
When we talk about who we are and what we do, we want to show personality, competence and a feeling of engagement. Choose images that hint at a situation instead of more traditional and straightforward motives. Hints have the ability to unlock stories for the viewer.
When we want to explain a concept, method, process or view.
We combine current images with artwork and illustrations to create contrast and demonstrate a difference from our competitors' way to communicate. The choice of pictures should never be random. The combination should show a clear link between the images. Then the viewer can understand the why and how of the image combination.
