How "Blaho for Communities" is rebuilding Ukraine — one project at a time

When war disrupts everyday life, recovery starts with trust. That's the idea behind "Blaho for Communities", a digital platform developed by Epicentr Group and Itera that connects international donors directly to verified reconstruction projects in Ukraine's small towns and rural areas. Since going live, donations are already flowing in, bringing tangible support to the communities that need it most.

The project in brief

Blaho for Communities is a digital humanitarian aid platform that ensures 100% of donations go directly to verified community projects. The platform enables international donors to fund specific reconstruction needs — from renovating schools to establishing resilience centres — with full transparency and digital tracking from application to implementation. In December 2025, Epicentr was honoured with the prestigious Partnership for Sustainability Award in the "Ukraine Recovery" category by UN Global Compact Network Ukraine for the Blaho for Communities initiative.

About Epicentr Group

Epicentr Group is one of Ukraine's largest omnichannel retail ecosystems, encompassing the Epicentr and Nova Linia retail chains, an online store, agricultural holdings, ceramic tile manufacturing, woodworking, and logistics operations — with 72 shopping centres across the country. Since the start of the full-scale invasion, Epicentr has been running a Blaho certificate programme used by organisations including IOM, UN Women, and the Norwegian Refugee Council, through which tens of thousands of Ukrainians have received assistance.

The challenge: Closing the gap between donors and communities

Traditional humanitarian funding often loses momentum and money to administrative layers. A significant share of donations can be absorbed by operational costs before reaching the people they're intended for. Meanwhile, small towns and rural communities in war-affected regions of Ukraine struggle to make their voices heard. They have urgent, concrete needs — a protective shelter, a rebuilt school, a resilience centre for internally displaced people — but no efficient way to present those needs directly to the international community.

Epicentr and Itera set out to change this by creating a platform where every contribution is meaningful, traceable, and tied to a real project on the ground.

 

The solution: A digital marketplace for recovery

Blaho for Communities works as a digital marketplace where donors and communities meet. Communities submit their reconstruction projects through the platform. Each application undergoes multiple levels of verification; the system checks for completeness, relevance, urgency, social impact, and clarity before a project is approved and made visible to donors.

Once verified, international donors — whether organisations, businesses, or individuals — can choose specific projects to fund. Contributions are converted into digital certificates that can be used to purchase Ukrainian-made goods and services through Epicentr's extensive network, rather than importing aid from abroad. This approach supports the local economy while delivering targeted support.

Projects currently on the platform span the Mykolaiv, Kharkiv, Odesa, Sumy, Kyiv, Donetsk, and Zaporizhzhia regions, covering needs from protective infrastructure to community resilience centres.

How Itera made it happen

The partnership between Epicentr and Itera was announced at the Ukraine Recovery Conference in Rome in July 2025, where the two organisations signed a memorandum of understanding. Itera brought its expertise in digital design, cloud technology, and agile development to turn Epicentr's vision into a production-ready platform in just a few months.

Oleksandra Starykova, Product Manager at Itera Ukraine, led the delivery team. During a testing phase in the summer of 2025, the team worked with real requests from communities — including a project in the Khmelnytskyi region to restore social infrastructure in war-affected rural areas — gathering hands-on feedback to refine the platform before launch.

With 18 years of presence in Ukraine, Itera was uniquely positioned to bridge Norwegian digital expertise with Ukrainian on-the-ground realities. The platform launched in October 2025, and donations started coming in shortly after, turning the concept of digital humanitarian aid into a living, growing system.

Viktoriia Savitska

– Blaho was designed to ensure that every contribution leads to a tangible outcome for communities. By combining digital transparency with real delivery capacity on the ground, we are creating a model where trust is built through action and results.

Viktoriia Savitska

Chief Global Affairs Officer, Epicentr Group of Companies

– Blaho was designed to ensure that every contribution leads to a tangible outcome for communities. By combining digital transparency with real delivery capacity on the ground, we are creating a model where trust is built through action and results.

Viktoriia Savitska, Chief Global Affairs Officer, Epicentr Group of Companies

What makes Blaho different

  • 100% to projects: Every contribution goes directly to the community project, with no funds lost to administrative overhead.

  • Full transparency: Digital tracking lets donors follow their contribution from certificate to implementation.

  • Community-driven: Projects are submitted by local communities and verified for relevance and social impact.

  • Supports the local economy: Donations are converted into purchases of Ukrainian goods and services through Epicentr's marketplace.

  • Scalable: The digital approach supports reconstruction across all of Ukraine's regions, growing as more communities and donors join.

Award-winning impact

Just before Christmas 2025, the Blaho for Communities initiative was awarded the Partnership for Sustainability Award in the "Ukraine Recovery" category by the UN Global Compact Network Ukraine, a recognition of projects that drive sustainable development and resilience. The award, evaluated by an international jury including experts from Harvard University, the London School of Economics, and the World Economic Forum, validated the vision behind Blaho: that technology, transparency, and partnership can rebuild lives.

 

Looking ahead

Blaho for Communities is a proof-of-concept of how digital innovation can reshape humanitarian aid. As more communities submit projects and more donors come on board, the platform is set to scale across Ukraine's regions, creating a self-sustaining ecosystem for recovery.

Get in touch

Get in touch

Jon Erik Høgberg
Group COO

Jon Erik Høgberg